Only 2% of firms report win rates above 80% - Are you one of them?
In an increasingly competitive professional services landscape, proposal win rates are under the microscope. From consultancies and engineering firms to architecture and construction businesses, leaders are asking the same question: What does "good" look like?
To help answer that, Flowcase has compiled fresh insights from an array of experts in our 2025 Professional Services Bid Management Report.
And here’s one stat that might surprise you: only 2% of respondents reported win rates above 80%. At the other end of the spectrum, 4% of firms reported win rates below 10%. The rest fall somewhere in between — but where exactly? And more importantly, why?
Download the 2025 Professional Services Bid Management Report
Why proposal win rates matter more than ever
A firm’s proposal win rate is more than a performance metric — it’s a reflection of how efficiently the business converts opportunity into revenue. High win rates signal that your proposal process is aligned with client needs, that your teams are positioning themselves effectively, and that you're focusing on the right opportunities.
Low win rates, on the other hand, are costly. Every lost bid represents wasted time, internal resource strain, and sunk opportunity cost. In 2025, with RFP volumes increasing across sectors and more firms fighting for the same work, your win rate has never been more important.
What influences proposal success?
While the factors that contribute to proposal success can vary across industry and firm size, there are a few stand-out elements that apply to all:
- Project fit: Firms that qualify opportunities more rigorously tend to win more often.
- Client fit: Firms that are able to match their most relevant resources to the project have a greater chance of success.
- Tailored content: Bids with customized resumes/CVs, case studies, and project examples consistently outperform generic submissions.
- Proposal collaboration: High-performing firms report stronger alignment between marketing, technical, and leadership teams.
- Dedicated software: Those that are able to streamline the most timely aspects with tech are able to go above and beyond in other facets.
There is no single secret to winning more work. But there are clear habits and systems that differentiate top-performing firms from the rest.
Where does your firm stand?
Are you submitting too many low-fit bids? Struggling to tailor content under pressure? Losing time to manual formatting?
The 2025 report reveals how firms across sectors are managing their proposal processes — and what sets the highest performers apart.
Download the report
Want to know how your proposal win rate compares to your peers? Curious what systems top-performing firms have in place?
Download the 2025 Professional Services Bid Management Report to see where you stand — and how you can start improving today.
